About us
Empowering companies and individuals to restore nature, one tree at a time.
Our vision is bold and deeply rooted in purpose: We aspire to become the world’s leading platform connecting nature restoration organizations with individuals and businesses across the globe. Together, we’re committed to restoring as much nature as possible and taking meaningful action against climate change.
Meet the team
“Trees remind me that growth doesn’t need to be rushed. Rooted in patience and resilience, they show how strength can exist quietly over time.”
“The Linden tree, which is a symbol of my hometown, is very special to me. Its flowers in late spring give off a lovely smell that makes the air feel calm. Because of this connection and its meaning, the Linden tree is my favourite. It stands for the peace and balance I try to find in my own life.”
“The Frangipani (Plumeria) is my favourite tree because of its beautifully five-petal fragrant flowers in shades of white, pink, yellow, and red, its sweet scent, and the tropical, peaceful, and relaxing vibe it creates around it.”
“My favourite tree is the Japanese maple—its leaves are super delicate and almost lace-like, and in the fall, they turn these amazing shades of red and gold. It’s just one of those trees that feels peaceful and kind of magical.”
“My favourite trees have always been fruit trees. As a child, I loved climbing cherry, apricot, apple, and plum trees in my grandparents’ village, picking their fruit straight from the branches. Nowadays, I plant pear, apple, and plum trees with my son, passing on the joy rooted in those memories.”
“I have a soft spot for the Japanese maple. Its delicate leaves transform into the most stunning shades of red and orange in autumn, turning any landscape into a masterpiece. No matter the season, it always adds a touch of elegance and wonder.”
“Being able to witness the elegant Magnolia tree in all her stages is my favorite part of our changing seasons. From flowery to green to completely bald, and then over and over again…”
“The oak is my favourite tree because of its strength, resilience, and deep-rooted history. I also love its broad canopy, seasonal beauty, and the way it provides shelter and sustenance for wildlife.”
“The first time I stood beneath a sequoia, the way I saw nature shifted. There’s a presence in these giants that’s hard to explain—ancient, silent, almost otherworldly. Standing beneath one, you don’t just see nature’s power—you feel its wisdom.”
Trees remind me that growth doesn’t need to be rushed. Rooted in patience and resilience, they show how strength can exist quietly over time.
“The mighty baobab is my favorite tree. Its enormous trunk and ability to store water for drought seasons make it a true survivor. Plus, its unique, upside-down appearance makes it look like something straight out of a fairytale.”
“I love birch trees and how they go through the annual cycle, sleeping leafless through the winters, bursting with life during springs, looking so lush and green in the summers and changing colours in the fall before shedding its leaves again.”
“The olive tree is my favorite because it symbolizes peace. Additionally, it is the reason we can enjoy olive oil, which I also happen to love.”
“I love the Bodhi tree for its expansive crown that offers generous shade, and its deep spiritual significance as the tree under which the Buddha attained enlightenment.”
“The chestnut tree holds a special place in my heart, as it was the first tree I planted with my dad in front of our house when I was just four. Majestic and resilient, chestnuts stand tall through the seasons, their lush canopy and sturdy branches symbolizing strength, endurance, and the beauty of nature.”
“The first time I stood beneath a sequoia, the way I saw nature shifted. There’s a presence in these giants that’s hard to explain—ancient, silent, almost otherworldly. Standing beneath one, you don’t just see nature’s power—you feel its wisdom.”
“Being able to witness the elegant Magnolia tree in all her stages is my favorite part of our changing seasons. From flowery to green to completely bald, and then over and over again…”
“I have a soft spot for the Japanese maple. Its delicate leaves transform into the most stunning shades of red and orange in autumn, turning any landscape into a masterpiece. No matter the season, it always adds a touch of elegance and wonder.”
“The Frangipani (Plumeria) is my favourite tree because of its beautifully five-petal fragrant flowers in shades of white, pink, yellow, and red, its sweet scent, and the tropical, peaceful, and relaxing vibe it creates around it.”
“My favourite trees have always been fruit trees. As a child, I loved climbing cherry, apricot, apple, and plum trees in my grandparents’ village, picking their fruit straight from the branches. Nowadays, I plant pear, apple, and plum trees with my son, passing on the joy rooted in those memories.”
“The Linden tree, which is a symbol of my hometown, is very special to me. Its flowers in late spring give off a lovely smell that makes the air feel calm. Because of this connection and its meaning, the Linden tree is my favourite. It stands for the peace and balance I try to find in my own life.”
Our values in action
Our values are more than words. They guide how we behave every day:
Integrous
We act with integrity – We hold ourselves to high ethical standards in everything we do. That means being transparent about our partners and projects, paying fair prices to organisations, vetting resellers and suppliers, and making decisions with people and the planet in mind.
Impact driven
We’re driven by impact – Success for us is measured in restored trees and supported communities. We don’t just sell gifts; we ensure each gift funds tangible conservation work and we openly share the progress.
Fair & collaborative
We collaborate fairly – A greener future is only possible together. We believe in the power of collaboration, co-creating solutions that work for our team, our partners, and nature itself, with everyone’s best interest in mind.
Inside the company that means cross‑functional teams, regular knowledge‑sharing sessions and collaborative decision‑making. We keep our structure flat and open so that every voice is heard.
Future-focused
We’re future‑focused – Sustainability doesn’t stop at regeneration, it grows through innovation. We use digital tools, data, and bold ideas to make nature restoration scalable and lasting, ensuring our impact regenerates far beyond today.
Bringing back nature with trusted partners
Our on-the-ground restoration partner, Justdiggit, works hand-in-hand withlocal farmers in the heart of Africa to bring trees back to life. Through theirinnovative Treecovery technique, they revive cut-down trees, restoringdegraded land and transforming lives across the continent. By partneringwith the best in nature restoration, we ensure that every contribution youmake is genuine, secure, and truly impactful.
Discover our latest news
