This Green Friday, we chose growth over waste. Discover how businesses and individuals came together to replace destructive habits with meaningful action by gifting trees and creating a lasting impact.

This Green Friday, we switched overconsumption out for regeneration. Discover how gifting trees helped replace wasteful habits with meaningful growth.

Green Friday 2024: Destroying Destructive Habits, One Tree at a Time

Every year, Black Friday comes with its usual chaos: endless deals, shopping frenzies, and the inevitable pile of waste. It’s a day that encourages habits we all know are harmful. But how do we change these habits?

This year, Green Friday offered something refreshingly different. Instead of overconsumption, we embraced regeneration.

Together, we set out to "Flip the Friday" by gifting trees. A simple, meaningful act that turns a day of excess into a day of growth. And the results? They speak for themselves.

The gifting season often feels like a whirlwind. There’s a push to find the best deals, the pressure to check every name off your gift list, and the constant hum of “more, better, newer.” But when you take a step back, it becomes clear that the things we buy often don’t matter as much as the waste we create in the process.

Green Friday is about taking that step back. It’s about changing the focus from products that are used once and then discarded, to something that lasts. Trees do more than absorb CO2 and support the environment. They symbolise growth, resilience, and a better future. Each tree is a living symbol of care—a choice to give something meaningful and lasting.

This movement isn’t about rejecting everything or doing everything perfectly. It’s about thoughtful decisions. Small steps that align with what is important. Green Friday reminds us that even the simplest actions, like choosing trees over products, can spark real change.

This year, those simple actions have added up to something remarkable. Together, we have taken a week built around excess and turned it into an opportunity to give back. That’s the kind of habit worth keeping.

Thanks to your contributions and the efforts of the Treebytree team, Green Friday was a great success! Together we have restored 3690+ trees, of which we matched 10% into the Green Friday Forest.

The impact of the Green Friday initiative

This Green Friday, we made an impact. With your contributions and our matched trees combined, we have regenerated over 4060 trees that will now take root, helping to restore balance to the environment and support life for years to come.

These trees will quietly absorb an estimated 48,708 kilograms of CO2 each year, helping to reduce the effects of climate change and improve the air we breathe. They will also play a crucial role in protecting the topsoil, making sure water gets to where it’s needed most. Each year, these trees will retain around 5,560,000 litres of water, nourishing the earth around them and sustaining ecosystems that rely on this vital resource.

The trees also make a difference for communities. For every 74 trees regenerated, one household of 5 to 6 people benefits from the stability and resources they provide. This means over 54 households or 300 people will feel the positive effects of this initiative. 

This Green Friday shows how small actions, when combined, can create meaningful change. Each tree regenerated stands as a reminder that thoughtful choices can lead to lasting impact. Over time, these trees will continue to grow and give back.

Thank you to everyone who made Green Friday 2024 such a meaningful success. Together, we regenerated thousands of trees, each one a step toward a healthier planet. For the companies that joined us, your Green Friday badge is now available. This badge represents your commitment to sustainability and the thoughtful choices you made during this initiative.

A special thanks also goes to the Treebytree team for their hard work and dedication in making this initiative possible. This Green Friday showed what we can achieve when we work together, and we’re grateful to everyone who played a part in it.

As we reflect on Green Friday 2024, we’re also thinking about what’s next. Together, we have shown how thoughtful actions can make a real difference, and there is much more work to be done.

At Treebytree, we’re creating new ways to make tree gifting even more accessible. While we’ll continue working closely with businesses, we’re also thinking about how individuals can join in, making it easier for everyone to contribute to a greener future.

Initiatives like Green Friday will remain an important part of our efforts, creating moments where we come together for a shared purpose. We’re excited for what’s ahead and grateful to have you with us.

Green Friday 2024: Destroying destructive habits with trees

Discover why Treebytree focuses on tree regeneration to drive meaningful environmental change, how the Kisiki Hai technique enhances our approach, and our plans to expand sustainable gifting options in the future.

Learn why Treebytree focuses on tree regeneration to drive sustainability using Kisiki Hai, and how we’re expanding future eco-friendly gifting options.

Why Treebytree Regenerates Trees for Sustainability

At Treebytree we’re all about growing a greener future, one tree at a time. But why trees? 

With so many sustainability options out there, we choose trees because they offer an unmatched combination of benefits that address climate change, biodiversity, and land restoration—all at once. 

Let’s explore the impact of regenerating trees and how our partners’ unique approach, Kisiki Hai, boosts the power of nature. 

Trees are nature’s most effective problem-solvers, bringing benefits that support climate health, biodiversity, and communities alike. Just one mature tree captures up to 22 kilograms of CO₂ each year—imagine the difference a whole forest could make.

But trees don’t just absorb carbon. They’re essential homes for countless species, creating habitats that breathe life back into damaged ecosystems. Growing trees isn’t only about adding green to the landscape; it’s about restoring balance and supporting diverse wildlife where it’s needed most. In areas threatened by desertification, trees play a critical role by stabilizing soil, improving water retention, and renewing the land, which provides a vital resource for local communities.

And they possess another superpower: trees actively purify the air and water, filtering out pollutants and creating healthier environments for all. With each tree we restore, we take a step toward a healthier, more resilient world.

Trees: The natural solution with huge impact 

Why we regenerate trees instead of planting 

There are many ways to go green, but tree regeneration offers something special: it creates new growth from existing life. Our approach isn’t about planting—it’s about bringing trees back in a way that lasts using the Kisiki Hai Method.  

Regenerating trees can be done on a massive scale across different geographies. While solar panels or wind turbines have big capital requirements and regulations, tree regeneration can be practiced almost everywhere. 

Compared to other sustainability projects, regenerating trees is cost-effective. It offers a way for businesses to contribute significantly to climate action without the need for complex infrastructure or high costs. 

Trees don’t just solve a problem momentarily—they grow and continue to provide benefits year after year. This long-term, ongoing impact makes tree-based solutions unique compared to other sustainability efforts that may require regular updates or replacements. 

Harnessing nature’s resilience with Kisiki Hai

Our partners use and teach the Kisiki Hai technique to harness nature's resilience. This traditional method, developed in East Africa, regenerates trees by encouraging new growth from existing stumps. When a tree is cut, the remaining stump still holds a network of roots that can be revitalized. By carefully pruning the sprouts that emerge, we stimulate robust and rapid regrowth, allowing the tree to thrive once more.

The benefits of Kisiki Hai are profound. Since the roots are already established, the tree grows back significantly faster than a newly planted sapling, making it a highly efficient solution for regenerating forests. It’s also a cost-effective approach, as it requires fewer resources than planting new trees. Moreover, this method is deeply community-driven, involving local people who are trained to manage the regrowth, fostering long-term stewardship of the land. Additionally, because the tree is regenerating from an existing root system, it has a much higher survival rate, even in challenging environments.

By using Kisiki Hai, we not only bring trees back to life but also empower communities and restore landscapes more sustainably.

Together with businesses and resellers, at Treebytree we've managed to regenerate nearly 600,000 trees in Tanzania using the Treecovery technique!

We’re always exploring new ways to make sustainability accessible. In the future, we plan to introduce a wider range of sustainable gifting options, from different sorts of trees to products that support circular economies and other nature-based solutions. Our goal is to offer businesses more ways to give back while aligning with their environmental values.  

When you choose Treebytree, you’re doing more than just supporting sustainability—you’re driving real, measurable impact. Whether you're gifting trees or starting a company forest, you’re taking a step towards a healthier planet. 

Contact our sales team to learn how your business can get involved, or create your account to start growing your own company forest today.  

Let’s make a greener future, together. 

Why regenerate trees: the impact of nature-based sustainability

We're excited to announce a new feature for our clients: the ability to download your live impact report directly from within your account on our Sustainable Gifting Platform. This new tool enhances how you share and showcase your environmental contributions.

Our new downloadable Impact Report feature allows you to easily share, print, or distribute your organization's environmental impact. Learn how to download it today.

Download Your Impact Report Now - Showcase Your Environmental Contributions

Our clients often need a simple way to share their environmental impact with stakeholders. The new downloadable impact report allows you to easily share, print, or distribute a visual and informative representation of your organisation's contributions to green impact. 

This feature improves the usability and value of our platform, providing a tangible asset that reflects your commitment to sustainability.  

The report– downloadable as PDF - shows the impact information displayed on your organization’s public forest page. 

Your up-to-date impact metrics such as the amount of trees regenerated, CO2 sequestered, litres of water retained in the soil, and the number of people locally impacted. 

A QR code that, when scanned, navigates the user to your public forest page. 

A link to the Sustainable Development Goals (SDGs) at the bottom left corner of the report.

You can download the impact report from two locations within the platform: 

Company Details Page: Look for the “Download Impact Report” button.  

Sys Admin Panel: Under Distributors or Clients, on the organisation details page, you'll find the “Download Impact Report” button.  

Upload your logo: Use a transparent background in PNG format. This helps your logo blend smoothly with the report background. 

Test different logos: Try several logos to see which one fits best with the report design. 

Download your impact report today and start sharing your environmental contributions with your community, clients, and stakeholders. This not only highlights your commitment to sustainability but also provides a powerful tool to communicate your efforts effectively! 

Don’t have your own forest yet, or do you want to start gifting trees? 

Contact our sales team for more information  

Introducing our new downloadable impact report

We have revised and improved the way people receive their green gift. The updated gifting experience is intuitive, sleek, and mobile-friendly, enhancing engagement while making a lasting eco-impact. Take a look!

Explore Treebytree’s updated platform with a sleek design and mobile-friendly dashboard, offering an easy, engaging way to make a lasting eco-impact with your gifts.

Discover Treebytree’s updated gifting experience: Eco-friendly & personalised

We’re passionate about making sustainable gifting a memorable journey. And now, we’ve made it even better! With a new, intuitive design and enhanced features, the entire gift experience has been refreshed to inspire both you and your recipients. 

Whether you’re gifting to employees, clients, or any other stakeholder in your community, our improved platform promises to leave a lasting impression. 

Let’s walk you through the process, step by step. 

Your recipient’s journey begins with a personalized message, introducing them to their eco-friendly gift. This message can be branded with your company logo and colors for that extra personal touch. 

We’ve completely overhauled the look and feel of this first interaction. The updated design is clean, smooth and user-friendly, whether your recipient is viewing on mobile or desktop. From the first click, they’ll be immersed in the positive impact their gift is making. 

Once the recipient clicks through, they’re invited to name their tree and register for updates—adding a personal connection to their gift. Next, they’re taken to their very own dashboard.

The redesigned dashboard offers an easy-to-navigate experience that’s both informative and visually engaging. Recipients can seamlessly view: 

The direct environmental impact it’s making 

Your recipients can access their tree’s dashboard, anytime and anywhere. This way they can track its progress, or show off their special gift to friends and family. 

We’ve fine-tuned the design for a sleek and distraction-free experience, allowing the beauty of sustainability to shine through. The entire journey is optimized for mobile, ensuring that tracking their tree’s growth is as simple on a phone as it is on a computer. Wherever they are, they’re just one click away from nature.

Choosing Treebytree means giving more than just a gift. It’s about offering a meaningful experience—one that’s personal, impactful, and rooted in sustainability. Our enhanced platform ensures that every step of the journey is clear, beautiful, and engaging, allowing your recipients to feel connected to the lasting difference they’re making. 

Now is the perfect time to gift a tree or start growing your own company forest. Our updated journey makes it easier than ever to engage recipients and inspire action. Create your account today or reach out to our sales team to learn how our sustainable gifts can make an impact for your business. 

Discover our updated gifting experience

Explore the Treecovery Method—an extremely effective approach to sustainable reforestation. Learn how we're making a difference in the reforestation of Tanzania.

At treebytree, we're bringing back nature together with our restoration partner Justdiggit. Today, we're excited to highlight Treecovery, the method central to the nature regeneration efforts we carry out together in Tanzania. But what exactly sets the Treecovery method apart from more widely known tree planting efforts, and why is it so effective at regenerating forests? Let's explore the unique aspects of this approach and its profound impact on the environment. 

Deforestation, land degradation, and global warming have contributed to the expansion of dry and barren landscapes across Africa. However, within these landscapes lie millions of tree stumps—remnants of once-thriving forests—waiting for the chance to regrow. The Treecovery Method, championed by our restoration partners Justdiggit and LEAD Foundation in Tanzania, capitalizes on this potential by focusing on the natural regeneration of these stumps, rather than planting new trees. 

Treecovery is a landscape restoration technique that rejuvenates forests sustainably. Unlike conventional reforestation methods, which often involve planting new saplings, Treecovery is all about reviving the existing ecosystem. The technique is carried out by Tanzanian farmers, who carefully selects and nurtures tree stumps that have the best chance of thriving in their environment. These stumps, often cut down in the past due to overgrazing, land mismanagement, or the need for firewood, are given a second chance to grow into mature trees, contributing to a more resilient and biodiverse ecosystem. 

Inspired by Farmer Managed Natural Regeneration (FMNR), the Treecovery Method involves the selection, pruning, and protection of these tree stumps. With proper care, these stumps can regrow into strong, mature trees, naturally restoring the ecosystem and offering both immediate and long-term benefits to the local communities involved. 

Regrowing trees with the Treecovery Method brings a multitude of environmental benefits: 

Climate moderation: The shade provided by the trees helps to cool down the surrounding area, reducing heat stress on crops and minimizing water evaporation from the soil. 

Enhanced water retention: Trees play a crucial role in retaining water within the soil. This, coupled with reduced evaporation, leads to increased water availability for other vegetation. 

Improved soil fertility: As trees shed their leaves, these leaves decompose and act as natural manure, enriching the soil and boosting its fertility. 

Carbon sequestration: Trees absorb carbon dioxide from the atmosphere, reducing the concentration of greenhouse gases and helping to mitigate climate change. 

Biodiversity boost: Trees attract a variety of birds and insects. Birds, in particular, play a vital role in spreading seeds through their droppings, which further aids in reforestation efforts. 

Together with businesses and resellers, at Treebytree we've managed to invest in nearly 600,000 trees that will be successfully regrown in Tanzania using the Treecovery technique!

The Treecovery Method is being implemented in Tanzania, where it is most needed. Our partner, Justdiggit, along with the LEAD Foundation, carefully selects areas that are prime candidates for reforestation based on ecological needs and the potential for successful forest recovery. 

The Treecovery Method involves a detailed, step-by-step process carried out by Justdiggit and LEAD Foundation: 

Site selection: Justdiggit and LEAD collaborate with local communities and environmental experts to identify the most suitable areas for forest regeneration, focusing on private farmlands where restoration is essential. 

Tree stump selection: Working with trained experts and local farmers, Justdiggit and LEAD identify small trees or stumps that, with proper pruning and care, have the potential to grow back into mature trees over time. 

Pruning & protection: Farmers, under the guidance of Justdiggit and LEAD, carefully prune the stumps, selecting the best branches to keep while removing excess ones. The trees are then marked for monitoring and protected from livestock or wildlife if needed. 

Monitoring and maintenance: Justdiggit and LEAD continue to train farmers, monitor the health of the trees, and take necessary actions to ensure their long-term vitality. 

Are you ready to make a green impact? Whether you’re a reseller of corporate gifts or a business committed to sustainability, you can make a green impact by helping us regenerate nature through techniques such as Treecovery. Contact our sales team today or create your account to start your own company forest. Together, with the help of our partners, we can regenerate forests and build a greener, healthier planet.

Treecovery explained: What is this nature restoration technique and why is it so effective?

With our API, you can automate sustainable gifting and grow your own company forests, while showcasing your positive impact on your website.

With our API, you can automate sustainable gifting and grow your own company forests, while showcasing your positive impact on your website. Get started today!

Sustainable gifting made easy with treebytree's new API

At treebytree, our dream is to restore 1 billion trees by 2050, in collaboration with businesses and consumers. To support this goal, we’re excited to introduce our new API. This tool helps you automate sustainable gifting and grow your own company forests, while showcasing your positive impact on your website. 

Our API is versatile and easy to implement, making it accessible to a wide range of users. Whether you run an e-commerce platform or have a working website, you can integrate our API to enhance your product offerings and engage with your customers in a meaningful way. To explore all the opportunities, get in touch with our salesteam.

"The treebytree API is designed to seamlessly integrate with your existing platform or website, offering a variety of functionalities to promote sustainable gifting. Some of our most popular use cases include: 

Imagine giving your customers the option to regenerate a tree with every purchase. Not only does this enhance their shopping experience, but it also aligns your brand with sustainability. 

Add trees to your e-commerce or choice concept offering: 

Incorporate trees as part of your product lineup. Customers can choose to add a tree to their order, making their purchase more meaningful. 

Gift customers a tree for leaving their email address or a review: 

Encourage customer engagement by offering a tree as a reward for subscribing to your newsletter or leaving a review. This fosters a positive relationship with your brand and promotes sustainability. 

Gift customers trees for specific order values: 

Set up a system where customers receive trees based on their order value. This not only incentivizes higher purchases but also contributes to reforestation efforts. 

With each tree comes a personalized gift 

In each of these cases, your customers will receive a personalized, brand-aligned email that directs them to our immersive gifting experience and their personal tree dashboard. This ensures a memorable and engaging experience, fostering loyalty and positive brand perception. 

Showcase your impact and share it with the world. 

Don’t forget to showcase your impact or the impact that you make with your customers on your website! For example, our partner Backbase has created a dedicated impact page to highlight their contributions and engage their employees and partners. This not only promotes transparency but also inspires others to join the regreening movement. 

Implementing our API is straightforward. In your account on our tree gifting platform, you will find a straightforward step-by-step guide to get you started. 

Ready to make a positive impact and enhance your business offerings? Follow these steps to get started: 

Create an account: Visit our account creation page and sign up. 

Get API access: Once your account is set up, you will find detailed instructions on how to integrate the API. 

Integrate the API: Follow our detailed documentation to integrate the API into your website or webshop. Customize the API settings to match your business needs and goals. 

Start gifting trees: Begin offering trees to your customers and track your impact through our dashboard. 

Join us in making a significant environmental impact while enhancing your business. Create an account on our website and get started by implementing our API today. Together, we can achieve our goal of bringing back 1 billion trees by 2050! 

This new functionality allows businesses to integrate sustainability directly into their operations, offering a seamless way to gift trees to customers, business partners, or employees.

New feature: Buy trees directly online as a business

We're excited to announce a new feature on the treebytree platform: the ability to buy trees online and start your own company forest! This new functionality allows businesses to integrate sustainability directly into their operations, offering a seamless way to gift trees to customers, business partners, or employees.  

Why you’ll love treebytree’s tree gifting platform 

Our platform is designed to be user-friendly and efficient. Starting a company forest with treebytree is straightforward. Here’s why you’ll love it: 

Simple and effective: Our platform makes it easy to start a company forest and gift trees, enabling businesses to integrate sustainable practices smoothly. 

Real-time impact: Monitor and showcase the direct impact of your contributions in your company dashboard, which can be shared with key stakeholders and the public. 

Engaging campaigns: We offer personalized, multi-faceted gifting solutions that cater to any audience type, whether internal or external. Our extensive marketing toolkit covers the entire user journey, ensuring your message resonates. 

Strong partnerships: We collaborate with nature regeneration partner NGO Justdiggit, ensuring that each tree contributes to meaningful and lasting environmental change. 

Connectivity and belonging: Our platform fosters a sense of belonging within businesses, allowing you to connect with environmental projects and track your joint impact with partners, employees, or customers. 

Create your own company forest: success stories 

Creating a company forest comes with numerous benefits. Here’s how some of our partners have thrived with their company forests: 

Backbase forest: Backbase began their company forest last year by gifting trees to every employee. This year, they’ve launched the ‘trees for deals’ initiative, further integrating tree gifting into their business model. 

Accenture forest: Through our distributor CCR, Accenture SAP business group started a company forest, gifting trees during their all-hands call at the end of 2023. 

Nationale Groene Kadobon forest: Recipients of the Nationale Groene Kadobon can choose from over 5000 sustainable gifts, including treebytree’s offerings. 

Picnic forest: Picnic began their online forest by offering treebytree as an end-of-year gift option. 

Each of these businesses can track their green impact through our platform, showcasing their commitment to sustainability and corporate responsibility. 

Sustainable gifting with treebytree is more than just giving a gift—it’s about making a positive impact. Each tree gifted contributes to reducing carbon footprints, combating climate change, and supporting biodiversity and local livelihoods.  

This thoughtful approach reflects your commitment to environmental responsibility. Additionally, our platform ensures that the impact of your forest and individual tree gifts is transparent and trackable, providing a clear view of the difference your business is making. 


How to start your company forest with ease 

Starting your company forest is simple. Here’s how: 

Get started: On our website, click on the button “Start gifting trees”. 

Create an account: Click on “I want to start my company forest”, or Start Your Company Forest right here. 

Quick approval: Wait for your account to be approved—this is done swiftly during Dutch - Central European Time (CET) zone - business hours. 

Start gifting: Begin growing your forest and gifting trees to anyone you’d like! 

Watch your impact grow: Together with your giftees, watch your company and green impact grow in your company dashboard. 

We invite businesses to take action and contribute to nature regeneration by starting their own company forests. At treebytree, together with our partners we're committed to sustainability and corporate responsibility, and this new feature makes it easier than ever for businesses to contribute to a greener future. 

Visit the treebytree website today and start your company forest to make a lasting impact on the environment. Gift a tree. Grow a forest. Make an impact. 

New feature: Businesses now buy trees directly on treebytree platform

We are thrilled to share the exciting launch of our partner Backbase's Trees for Deals initiative.

We are thrilled to share the exciting launch of our partner Backbase's Trees for Deals initiative. This innovative program takes our partnership to new heights, demonstrating our shared commitment to sustainability and positive environmental impact.

Backbase partnered with treebytree in November 2023, initially gifting a tree to each of their employees as a year-end gesture. This thoughtful initiative resulted in 1,800 trees being restored!

Our partnership has now been taken to the next level with the launch of Backbase's Trees for Deals initiative. Through this initiative, Backbase commits to allocating a number of trees within their Backbase Forest for every new customer and each go-live. This program directly links tree regeneration to Backbase's commercial activities, highlighting their dedication to sustainability. 

All trees, whether regenerated internally or through the Trees for Deals initiative, are added to Backbase's company forest and can be tracked through a live dashboard on our sustainable gifting platform. This real-time impact is updated continuously, and the dashboard is seamlessly integrated into Backbase's Go Green webpage.

Backbase's company forest as per July 17th, 2024

Our joint goal is to regenerate approximately 20,000 trees annually through this impactful partnership. This ambitious target aligns perfectly with Backbase’s mission to drive significant environmental impact and inspire other businesses to embrace sustainability. We are proud to announce that the first 5,000 trees have already been regenerated!

Thomas Barink, Sales Manager at treebytree, shares: "From the start, our collaboration has been very pleasant, with both parties thinking along to maximize impact. The unique 'Trees for Deals' initiative that emerged from this forms an inspiration for our other clients. I look forward to a beautiful, continued collaboration!"

"At Backbase, we believe in the power of collective action to drive meaningful change. The Trees for Deals initiative is a testament to our commitment to sustainability and our desire to leave a positive mark on the environment. 

Partnering with Treebytree and supporting the incredible work of Justdiggit in Tanzania allows us to contribute to global reforestation efforts while also fostering a sense of purpose and pride within our organization. We are excited about the journey ahead and the significant impact we can make together."

- Rentia Morcom (Go-Green Manager at Backbase) 

The trees regenerated through this initiative are being restored in Tanzania in collaboration with our partner Justdiggit. These trees provide numerous benefits, including combating soil erosion, improving local biodiversity, and supporting the livelihoods of local communities. Through these efforts, we are helping to create a greener and more sustainable environment for future generations.

Looking to go green yourself? Join the movement

Backbase's Trees for Deals initiative marks a significant milestone in our partnership. Together, we are making a positive environmental impact and setting an example for others.

Are you a business looking to go green? No matter your industry or size, you can make a difference just like Backbase. Discover how aligning with eco-friendly initiatives can benefit your company and contribute to a greener future.

Start your own company forest today and become a leader in sustainability. Contact our sales team to see how we can work together and make a lasting impact!

Gift a tree. Grow a forest. Make an impact.

Elevating our partnership with Backbase through Trees for Deals initiative

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